NashTech

eBook ‘A step-by-step guide to digital transformation’

eBook 'A step-by-step guide to digital transformation'

digital-transformation-journey

Digital transformation is changing the business landscape and has altered not only how businesses are seen by their customers but also how they operate. New technologies and changing customer expectations have created new markets, and in turn, new customers and competitors. These factors are driving business transformation at an unprecedented pace, which is only expected to accelerate.

We live in a time where rapid innovation and speed to market are more critical than ever before. Digital disruption is changing the world in which we live and work. The COVID pandemic drove many changes in the relationship between businesses and their customers – most notably a shift towards digital channels.

87% Of business leaders believe digital will disrupt their industry in the 2020s (Source: Deloitte)

Customer expectations are being driven largely by digital disruptors and innovation. Customers are empowered by the digital era. They’re connected 24/7 and increasingly expect the same around-the-clock access to the companies they do business with.

  • Over 50% of customers said that technology has significantly changed their expectations of how companies should interact with them
  • 70% of customers said new technologies have made it easier for them to take their business elsewhere

(Source: Salesforce )

To remain competitive in our increasingly digital world, businesses must deliver on customer and market demands in a faster, more agile way. Today, businesses are implementing digital transformation initiatives to gain faster time to market, stay competitive and optimise the customer experience.

To understand what steps you should be taking to transform your business and become the next digital disruptor, download our eBook. 

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